The Secret Of How

To Make Money

Online…

Really Make Money

 By Connie Glutyk         

Introduction:

If you have been looking to the internet as a way to make some extra income and you keep coming up with pages and pages of information, from happy internet marketers, telling you how much money they are making, showing you their pay cheques and telling you what a beautiful home you could own, the car you could be driving with the boat at the marina.  If you are tired of all that hype…well then you are ready to hear what I have to say.

When I looked around on the internet, for something to make money doing, all I kept coming up with was selling someone else’s products or creating a blog and using Google Adsense as a way of creating and maintaining an income stream. 

It seemed to hold real possibility for a real revenue production, so I created a Blog put some Adsense ads around it and then found out that you had to have more than one blog to really make any money so I put up five blogs with Google Adsense all around them.

Then I started to make some money…a whole .23 cents on one site and $1.60 from another site and that was it…nothing!!!  I was placing my ads and paying to have them on Google and Yahoo but nothing was happening except me spending my money.

Then I read another e-book that suggested that you need to put up 300 blogs, maintaining them with some kind of content to attract customers and keep updating them daily so the google spider crawls them and keeps them high on the internet search.

Most bloggers generate income by providing great amounts of content daily for free and monetizing through ad sponsorships and programs like Google Adsense.

You can certainly continue to blog or write as usual, in the hope that the search traffic you attract will allow you to make some money through your on-site ads.

But consider this: What if you could make a lot more money doing what you already do (creating content), by simply having something to sell as well?

And what’s the coolest thing of it all? You only have to create content for these paying customers and no one else. Every single word you write or video you create has an immediate return on investment (ROI).

This is the complete opposite of what most blogs do:  they put up free content to attract, to search and look for referral traffic, in the hope of eventually getting some ad revenue.

From an entrepreneur’s perspective, paid membership sites have no meaningless movements. No useless gestures. I like the precision involved in providing content, while knowing that you’re getting paid for it instantly by people who are really interested in learning and acting upon your content.

Self-sustaining subscription-based revenue is a lovely thing, isn’t it?

Google Explained…

In case anyone doesn’t understand what Google Adsense is here is a brief explanation:

You make up a website with some kind of content and surround it with Ads, from all sorts of companies including, but not the least, Google Adsense, then sit back and hope that people visiting your website will click on your ads so you can make some money.

Oh, by the way, you must remember that you are the one that has to pay Google or Yahoo to advertise your website on their system…so you can have visitors come to your site, so they can click on your ads, so you can make some money.

This is also called “Pay Per Click”, you get paid when a visitor clicks on one of those ads, the owner of the website gets paid a small percentage of the cost that the advertiser is paying Google for each click.

Does that sound like a great deal?  You do all the work setting up your website, filling it with content a least 3 times a week or even daily to keep the Google spiders crawling your website looking for new content so they can rank you higher or even keep you ranked.

You work hard to keep up the content, making it good content that people really want to read and you are giving it away for free.  The reason many people are giving away their content for “free” is that many blog writers think, or are told, that no one pays for content anymore.  Its free all over the net if you just look for it.  But most of this free stuff is not intelligent, well put together information by someone who cares, they are doing it for the money of Adsense.  Google has a stranglehold on traffic and the “do-it-yourself monetization technique that is Adsense.

The power that Google has over the small independent content producer is frightening.  If you can’t produce the traffic the money stops and if you are depending on Google for your income, you are not working for yourself,

you are really working for Google.  And if Google decides to change the rules they can kill your business overnight, without notice or justification, no severance pay and you never had any benefits anyway.

I know personally of one content writer whose income was cut off overnight because of something he did or said that Google didn’t like and Google would not explain.  This happens more than one would like to think.

You have to stop doing what everyone else is doing and take a different path, a more profitable path and one that you are totally in charge of.

 
Affiliate Marketing…

On the other hand, some internet marketers prefer to create an informational product and establish themselves as an expert, in order to generate sales.

Instead of continually creating content and publishing it for free, they market paid content/products while constantly getting new buyers or supporters through a robust affiliate program.

This involves promoting a specific product or service and earning commissions whenever the referred user makes a purchase based on your recommendations.

Affiliate marketing is a big and profitable industry that covers a wide spectrum of topics and fields. If you’ve got an interest in fitness, you can make money promoting fitness videos or courses. In terms of fashion wear, you can earn commissions by recommending friends to clothing or t-shirt companies with affiliate programs.

The amount of money you make depends on what you are selling. Done correctly, affiliate marketing is one of the most powerful ways to make money from the web.  Amazon, Commission Junction and ClickBank, are three of the biggest affiliate marketplaces you can use if you’re branching out into affiliate marketing.

Start an Online Business…

Starting your own online business or company allows you to make money off the provision of specific services or products you may have. Some examples of popular online trades include web design, copywriting and internet marketing.

It isn’t difficult to start a business. It’s all about hiring the right people or having enough knowledge and connections within a specific industry. You should do some in depth research before you decide to settle on a specific niche for your business.  Entrepreneur.com has a good collection of tips on how to start an online business.

The Way of the Internet is Changing…

With access to broadband available all over the world is changing the way we do business on the net and you are about to be in on the cusp of that change.  We are moving forward out of written content such as PDF e-books and email based training courses into more sophisticated learning environments such as audio/visual distribution systems.

Multimedia is changing the way we perceive the information flowing over the Internet and you should be thinking about paid content and presenting it in different individual formats.

It is your content so why are you giving it away for free.  By selling your content you can create training programs powered by interactive learning environments.  Have your clients needing the information you have to sell and they will be wanting more of it. Therefore, creating a niche market or maintaining a recurring subscription.

Once a client purchases your information they tend to have a higher level of commitment to you as to the knowledge and authority you have on the subject.  Once this decision is made they will purchase more of your services or maintain a recurring subscription.

 Let’s Talk Content…

Content Marketing is all the marketing that is left. 

Teaching your customers and giving your customers the resources to believe you is “new marketing”.  They become a fan of yours because you teach them something that makes them feel better about the world.

Content marketing is not easy because you actually have to listen to your customers and know what their challenges are.  You cannot solve your marketing woes through buying advertising space.  You must make a connection to your customers, and get new customers, by focusing on their true pain points and healing them with information.

If you can put the information your client is searching for in a more learner

friendly environment you raise the value of yourself as a teacher

and you raise the perceived value and the actual value of the

information.

Content is so critical to the success of your business and once you understand this value and respond to your clients needs you have leverage that free content providers do not.

When content’s added value can rise above the threshold where customers become willing to be separated from their money.  This is the true measure of a sustainable business.

How Social Networking Fits In…

The Internet bust of 2000 showed that revenue is what matters.  “As we learned from the first dot-com silliness, value is not in click-through or eyeballs.  Value comes from revenues…

Can you sell subscriptions to your data or your service?  Can you charge for referrals or for purchases that result from referrals.  Can you sell stuff?  If not, your revenue is zero and your market value is zero.”

Social Networking technologies have emerged as the most attention-grabbing communication media for consumers and the hottest topic in media and marketing channels.  Powered by user-generated content and increasing consumer distrust of advertising and corporate messaging, social networking technologies create new channels for consumers to connect with one another.

There is growing evidence to support claims that some social networking services can be a powerful professional ally to businesses—in particular, independent entrepreneurs and smaller companies, for whom each new personal connection is a significant business building block.

You only have to look around and see how some blog developers are connecting with each other, called “linking,” and pushing each others content and coming up with joint-venture deals.  When you have something to sell you have leverage.  You don’t necessarily need traffic, as you can always borrow someone else’s audience as long as you offer that person a compelling deal.  Through Social networking you have a greater change of meeting someone with the same ideas as you have who can help develop your project or add something, like a skill, that you don’t have or you don’t have time to do. 

Recently, I was doing some research for a business proposal that requires partners.  I had a few possibilities in mind, but had no direct connections.  After some online social network research, I discovered that I was only one “degree” from the people I needed to talk to.  The system worked.  These services aren’t magical dust that makes money appear — but they can facilitate valuable connections.

Social networks are like grease — in some cases, gasoline — for our personal business networking machines.  If you aren’t plugged in, you will be out-done by better-connected, hyper-networked colleagues and competitors.

If you know how to structure a deal that is an irresistible win-win for everyone involved, you can make a lot of money without committing yourself to developing insane amount of free content just so you can try to figure out how to make money from it later.

Where We Are Going In The 21^st Century…

The most important challenge for education leaders today is fostering 21^st Century skills and knowledge in today’s students so they will be prepared to participate in our global economy.  This challenge requires that teachers understand what types of knowledge and skills are required in leading edge workplaces and future careers.  Teachers will also need to become adept at higher order cognitive, affective, and social skills such as systems thinking, creativity and collaboration.  This will require transformation strategies for developing deeper core content, new models of pedagogy, (the art or science of being a teacher) and development of personal learning networks.

Virtual learning communities are on way to provide the intellectual, emotional, and social support needed for teachers to unlearn and relearn contextually in an effort to bring about the needed behaviour changes necessary to make way for the next generation of classroom practices.

As you can see by the above statements we are forever evolving and changing and in today’s society we need to keep up on those skills.  Too ever think that once you left school, that was it, is foolish thinking if you are going to keep up with this ever changing world we live in.

Are you currently blogging, publishing or running your own online marketing business?  It is really important that you learn to blog, because that’s where the world is headed.  It will make you think a little bit more – and you’ll get to be more entrepreneurial.  It will help you to run your own little private business, in some respects.  But the real market of the future is teaching your skills or knowledge, which applies to facts or ideas acquired by study, investigation, observation or experience and getting paid for it.

 Internet Video…

 Internet Video is being consumed by the bulk of the internet population.

 
•  Broadband has made it to the bulk of homes in the US and almost all

   developed nations…

•  More and better content has become available online, allowing users to

   find the long tail of content…

•  Sites have become adept at showcasing and promoting relevant content…

•  Video has become the new medium of expression with cheaper digital

   cameras…

The potential for Video monetization is clearly there – just a matter of when.

The growing adoption of broadband combined with a dramatic push by content providers to promote online, opens the door for you to promote your product. 

The big opportunity for you is in repurposing the vast amount of specialized text-based information into interactive, multimedia learning environments that result in recurring income and long-term customer relationships.

Raise the perceived value of desired information, increase the actual value to the user by transmitting true knowledge, and enjoy a profitable long-term relationship because your customer achieved the benefits of that knowledge.

You want to create a community of learning.  Do that right, successfully market it, and you’ll never worry about figuring out how to “market money online” again.

We will be providing foundational knowledge on all of the above plus more and take you through from stage one to the end…

It is a fast paced arena, especially when it comes to the amazing new tools that allow non-technical people to produce dazzling content.

New information will be provided as the course goes along to provide you with new tips and strategies you can use to develop a better understanding of all facets of the next wave in information sales.

Teaching people how to build, run and market virtual learning environments now and into the future is gigantic and I would love to see everyone take advantage of this kind of training and become really wealthy from your own online learning environment.